Synergy of the Pentahelix Model to Establish Resilient Smes in Facing New Normal during Covid-19 Pandemic

Coronavirus new which caused the outbreak of pneumonia and closure tourist destinations many SMEs products to be returned by souvenir center production stopped during Covid-19 pandemic. Banyuwangi Regency has also experienced starting March 2020 an impact on in Regency, one is Ratu Manis SMEs. After attractions, 70% that were entrusted attractions returned. The number decreased. Many exhibition events at every festival held have been canceled due trying rise from pandemic through synergy various parties with help government, academics, media community using pentahelix approach. research approach used this descriptive research. data sources study are secondary primary sources. collected collection techniques, namely observation interviews source triangulation strategy for validity. With penta helix industry, academia, sweet queen can survive face covid-19 may even improve quality sales turnover increased 20 kg 40 per day.